But this success was partly brought about by the company’s shrewd decision to stick with the Olympics throughout the Great Depression and Second World War, on the assumption that the best way to market itself globally would be to sponsor a global competition. The strategy continues.
Surprising that The Independent has done a PR job for Coca Cola in Monday’s Media Section – Here.
There is one very obvious gap in The Independent’s chronology which can, in part be filled by going here.
The Independent had an awful lot of help from Coke in putting its piece together but I managed to do it all on my own!
I do link to other more knowledgeable people though.
Friday, November 16th, 2007
at 8 p.m. (and one hour later on Channel 4 plus 1)
Mark Thomas investigates Coca Cola and its business practices. Watch it.
I had a couple of fleeting encounters with Mark a few years ago when I submitted a few images for his Nazi Coke exhibition.
The purpose was to highlight what Coke was getting up to in Columbia and India – Link to Wikipedia..
Mark thought a novel way to focus attention was to bring to light previous Coca Cola indiscretions.
One of these was the ’sponsorship’/patronage of the 1936 Berlin Olympics.
So, he and others, including Tracey Sanderswood, organised two exhibitions in London and asked people to submit images. The links shows images from the exhibition on Tracey’s site.
Tracey’s now left an update in the comments btw.
I’ll add Tracey’s site to my blogroll. Mark’s site is in my blogroll already – always worth a visit – I should participate in the forums a bit more.
I met Mark, Plucker and Sam (nutter who had participated in the brilliant Circus 2 Iraq scheme) at the first and helped put a few pictures on walls at both the first and second exhibitions.
The second was at The Foundry, an anarchic pub near Old Street and well worth a visit.
It was there that I saw Banksy, hanging a just-completed painting.
Having had a brief exchange of pleasantries with this legend, I can confirm that she is really nice and has an incredible pair of tits.
Just a thought but it would be good to see Mark host a show similar to The Daily Show. I suppose other commitments would make it difficult but it would provide a focus for his and others’ campaigns and views all wrapped up in a little 30 minute bundle of unpredictability. First show live from Parliament Square. Five minutes of talking and the rest of coppers saying ‘Hello Mum’ to the camera as they shoo the audience away. Maybe a camping shop could get a little product placement by donating Brian Haw some new gear.
Here are a couple of the images I submitted :
