But this success was partly brought about by the company’s shrewd decision to stick with the Olympics throughout the Great Depression and Second World War, on the assumption that the best way to market itself globally would be to sponsor a global competition. The strategy continues.

Surprising that The Independent has done a PR job for Coca Cola in Monday’s Media Section - Here.

There is one very obvious gap in The Independent’s chronology which can, in part be filled by going here.
The Independent had an awful lot of help from Coke in putting its piece together but I managed to do it all on my own!
I do link to other more knowledgeable people though.

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